About
Most irrigation is still managed on schedules—not crop needs.
Vital changes that.
Built by a grower and a technologist in the Pacific Northwest, Vital helps growers see what's happening in their fields—and give crops exactly what they need using in-field sensors.
Mason Lanphear
Founder & operator
Mason didn't grow up in a farming community, but he's always been an outdoorsman with a deep respect for the land. With a background in environmental science and a passion for technology, he's driven to solve real-world problems with practical, creative solutions. He found his niche in agriculture—helping growers manage irrigation with simple, affordable tools, while supporting better stewardship of water and natural resources.
Michael Roy
President, Roy Farms · Vital co-owner
Michael Roy is a fifth-generation hop grower in Washington's Yakima Valley and president of Roy Farms, the Moxee-based operation founded in 1907. He leads a vertically integrated farm and processing business known for its commitment to sustainability.
Michael has spent his life in the industry and is deeply focused on water—irrigation, conservation, and new approaches to managing it. As a co-owner of Vital, Roy Farms serves as our flagship working farm, where the platform was developed and proven in real-world conditions.
Podcast
Mason joined Mike on No Dirt No Flowers for a conversation on water, irrigation, and sustainable water management with Vital.
Listen on Spotify — Sustainable Water Management / Ft. Mason Lanphear